The secrets of success in business, from leopard-print ballet flats to freelance designing to the back office

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Israel Route is the director of marketing at Blue Phoenix Media where his position is to create innovative ways to assist clients with finding ways to build and grow their business. Prior to joining Blue Phoenix, Israel earned his degree in Liberal Arts with his major in Communications from Tulane University in New Orleans. While at Tulane he served as the Co-Director of the Devlin SAF-E Center where he organized community involvement/giveback events and activities for student athletes. After leaving Tulane he gained professional experience in the NFL as a defensive back for the Detroit Lions (07-08′), where he also participated in many charitable events for sponsorship and fundraising. His various experiences in the field of marketing and event management led to his participation with the Jordan brand and Nike to solicit its merchandising through camps and developmental programming. To his credit Israel Route has gained ample experience from freelance work in marketing and business development with non-profit organizations to small businesses and corporations. In addition to being an entrepreneur, Israel also serves as a coach, mentor, and life coach for youth, teens, and adults in his community, greater Atlanta area, and state of Georgia.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” -Steve Jobs

‎”If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.” -Steve Jobs

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.”

“You’re missing it. This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.”

Thank you, Steve, RIP.